EVRY is an IT company that wants to challenge the classic communication within their industry. Instead of showing modern technology and AI, they wanted to showcase the creativity and innovation of ordinary people. The purpose of the films was to communicate emotional values and push the brand.
The scripts are basically based on real examples from Youtube where people upload videos showing off their own technological innovations. Our mission was to take these DIY ideas and steer them into an elevated art directed environment that connects to the brand colours. Communicate creativity and quality while providing warmth, humor and recognition.